5 Simple Tips for an Effective Web Design

A poorly designed website can lead to communication problems, lack of credibility and even loss of potential clients. Here are a few things to keep in mind when creating a web design to make it as effective and efficient as possible.

  1. Purpose


What is the purpose of your web layout?

This is a question you need to answer before going any further in your quest for a new website. A website should serve many functions. Some of these functions include: Readily available information for your visitors, ability to purchase products online, entertainment, etc. Every aspect of your website and every page should have a purpose, to make your visitors experience as easy as possible in the most effective way possible.

  1. Color and Images

One of the most critical decisions in developing your website is your choice of color schemes. Having complimentary colors makes your website feel balanced. Also, using contrasting colors for the text and background makes texts an easy read for your visitors.

It’s important to choose the right image and position it correctly onto your layout to keep your design balanced. Also, it’s critical to have high quality images when inserting them into your website. Having distorted or pixelated images not only leaves your website looking like an amateur project but it could also be very uneasy on the eyes of your visitors. There is nothing like a pixelated image on a site that makes me want to hire that business to be in charge of my next project! (Please note sarcasm…)

  1. Mobile Friendly


Almost everyone you see now has an iPhone, Android Galaxy, or some kind of smartphone. This allows the average user to access web sites in more ways than ever before. According to Google’s blog post last week, they are boosting the rankings of mobile-friendly pages on search results made through smartphones. This makes having a responsive layout or dedicated mobile layout critical to your website.

  1. Typography

The most common mistake made in web design are the choices made in regards to the text. Here are some things to consider:

  • Font Choice. Your font should be match your website theme but at the same time be easy to read (Most people turn towards simple Sans Serif fonts to be on the safe side).
  • Font Size. The font size is simple; don’t go wildly big with it and don’t make it so small that someone would need to use the zoom tool to read it (because I guarantee you they will not even bother).
  • Color. The color of your text should be contrasting with the color of your background in order to make it easy on the eyes.
  • Paragraph. We’ve all taken an English class at some point in our lives and we’ve all written an essay or two at the least. You should know that paragraphs are important, not just to make it easier to read and separate topics but to make your text look neat and clean.
  1. Navigation

A website should be set up in such a way that allows your visitors to find the information they need with just a few clicks away. Visitors should also almost never find themselves lost or unable to locate something they need on your website. It is vital to test out multiple scenarios and make navigating through your website as easy as possible.

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